About
Is your copy of the local newspaper considered enough fodder for the day? Or do you hunger for more, especially when it comes to marketing and branding?
Do you want to know how you can build your brand, successfully market it and be the best PR person your brand can have? Great, then you’ve come to the right place. Because we aren’t thinking of giving you tips or step by step guidelines on solving your problems, but we ARE going to put up stories on organisations and individuals who have successfully done what you’re thinking of doing and may be of help to you.
Marketing, advertising and branding play the ultimate part in an organisation today. A good product will not be worth its weight in gold if no one knew about it. There are some organisations whose brands have become almost synonymous with the products they sell – Pampers (diapers), Colgate (toothpaste) and Google (search engine). What did they do right?
Well, we’re not going to tell you.
What we will do, is put up the latest news we can get our hands on so you can glean the necessary information about current developments that enable these marketing giants to become who they are. Read about local brand awards, analyse our posts on consumer marketing issues, find out how banks brand and differentiate themselves, and check out who were made brand ambassadors for Fortune 500 companies.
All the same, we are also not going to pussyfoot around the politically correct fence. Our columnists like to be brutally honest and offer frank opinions, especially on the very same issues that we would like to highlight and promote. Let’s face it, praises, awards, and industry back-slapping are not going to help us. We need straightforward feedback to know where we actually stand!
We aren’t thinking of giving you tips or step by step guidelines on solving your problems, but we ARE going to put up stories on organisations and individuals who have successfully done what you’re thinking of doing and may be of help to you.
We at Vanity Shack, a subsidiary of VIXION SDN BHD recognise that the world of marketing, advertising and public relations has a lot to offer, especially in this day and age where branding can make or break a name. Thus, we sincerely hope this portal will work to highlight the hottest, in-your-face news and columns in marketing, advertising, branding and public relations.
At the same time, there are certain topics we ourselves are passionate about, and Vanity Shack will be a platform for us to bring these issues into the open.
Our interests lie in Media, Marketing, Branding, PR, Corporate Responsibility, Hospitality and Retail Marketing – all issues that touch the lives of people from all walks of life, whether consumers, marketers, philanthropists, or just the man off the street. Please feel free to contact us if you have something worth highlighting.
We also always look forward to honest feedback to know what we’re doing right, and what we can improve on. Your comments and criticisms, whether constructive or not, will help us make this world a better place. Oops! We mean, will help us make this site a worthwhile read.
Humbly,
The Editorial Team @ Vanity Shack
VIXION SDN BHD
